The WP TeamForms feeds will run in the order of creation. So you will need to have a feed to create a ‘contact’ and ‘company’ first, before you can ‘Link a deal’ to a contact or company.
If one of your feeds didn’t run, then first check the order of your feeds creation. If your the order isn’t logical, then deactivate/delete the wrong feed in your list, and create a new one.
This is an order example where all the feeds will run perfectly, since the company and contact are created first: